MEET SARAH

For the launch of Insta360’s new Go-Ultra action camera, Sarah created a campaign that brought the camera to life in a real training environment — the velodrome. The goal was to showcase how compact, versatile, and creative the camera could be in motion. Using the magnet chest mount, she captured unique, first-person perspectives while riding and training — from sprint efforts on the track to behind-the-scenes moments like changing gears between sets. The result was an authentic look at how this small but powerful camera fits seamlessly into the world of high-performance cycling and storytelling.

For her collaboration with Kala Therapy, Sarah created a campaign centered around recovery — a key part of her life as an athlete. The focus was on showcasing Kala’s Infrared PEMF Mat and Red Light Panel, highlighting how both tools support muscle recovery and overall wellness. The video featured an unboxing of the products followed by authentic, in-use moments that demonstrated how Sarah integrates them into her post-training routine. The content blended education and lifestyle, giving viewers a look at how these recovery tools help optimize performance and recovery for athletes.

For her partnership with Tim Hortons, Sarah created a campaign highlighting the new Loaded Bowls, packed with fresh ingredients  The video followed Sarah mid-training on a chilly day, capturing the real-life moments of an athlete refuelling after a ride. She rolls up to a Tim Hortons location, grabs a warm Loaded Bowl, and enjoys it outside while sharing her thoughts on the flavours and ingredients. The campaign showcased the perfect balance of wholesome food and active living, tying together performance, recovery, and convenience in a natural, relatable way.